Robin Kuang is a product designer in San Francisco. 10+ years of turning 0-1 bets and tangled platforms into products that ship.
Currently leading design for AI and business products at Meta.
Selected work
Product launches and platform-scale redesigns across AI, business tools, and tax.
Meta, 2025
Meta AI Business Assistant
Led 0-1 design for Meta's AI assistant for businesses, from Beta launch through long-term vision. Defined the interaction model, IA, and core surfaces now shaping how businesses use AI on Meta's ad platforms.
Meta, 2022 – 2024
Meta Business Suite
Led navigation strategy across Meta Business Suite, a marketing platform used by millions of businesses. Aligned vertical teams on a shared IA that replaced years of fragmented entry points.
Intuit, 2021
QuickBooks + TurboTax
Redesigned the QuickBooks-to-TurboTax handoff to make tax prep feel more manageable for self-employed users. Shipped a guided checklist that became the default flow for QBSE filers.
Intuit, 2021
QuickBooks Self-Employed
Overhauled the annual and quarterly tax dashboards for QuickBooks Self-Employed. Restructured the information hierarchy so users could see what they owed, when, and why.
A bit about me
I've spent 10+ years designing products at the intersection of complex systems and everyday users. I find the first viable shape of something new and bring structure to something that has grown tangled.
Currently designing AI and business products at Meta. Before that, rebuilding core tax experiences at Intuit.
Outside of work, I think too much about the built environment, care a lot about mental health, and own more sneakers than is reasonable.
Working with me
I'm no stranger to navigating ambiguity and making confident decisions. I believe the best design outcomes are downstream of better problem framing, not just better pixels. To get there, I align with cross-functional partners early and often. By the time high-fidelity design begins, the hardest strategic decisions have already been made together.
“After the layoffs and reorgs, our team was left with no PM, no tech lead, and a transitioning manager. Robin stepped up to lead planning conversations and processes. I couldn't be more thankful for his partnership.”
— Engineering Manager, Meta
“Robin brought a sharp strategic mindset from day one, driving usability improvements that were impactful and scalable. His approach wasn't just about fixing problems, it was about creating long-term solutions.
— Design Program Manager, Meta
“We partnered on a design sprint for information architecture and navigation. Robin was an excellent collaborator, helping shift the outcomes to develop a clear narrative and landed several projects on the roadmap.”
— Content Designer, Meta
Let’s chat
Thanks for stopping by. I'm always open to conversations about design, collaboration, or anything in between. Whether you have a question or just want to connect, I'd love to hear from you.
You can also reach out to me on LinkedIn.